What is SEO?
Search engine optimization simply helps website or web-pages to be found by search engines for words related to what the website or web page is offering. It is to be done smarty to get best possible hits to website through search engines.
- It involves developing and optimizing website so that it ranks hire in the search engine.
- Understanding of search algorithm and optimizing your content as per that.
How Search Engine works?
Crawling: Search engine software crawl all the web pages linked to a website.
Indexing: After fetching all the pages through crawling, these pages are indexed in database for future retrieval.
Now what happens is interesting, let’s take an example of Google.
When you make a search on Google “what is SEO” Google compare your search string in its database. The database keeps many results that may match to your search string. But based on search engine rank, the best match appears first followed by the rest on the search result page.
Search engine update their algorithm regularly. You will have to keep a watch on it to bring your website or web page up in the search result.
How to improve Search Engine Rank?
Do on-page and off-page SEO.
The image describes the key elements of SEO, for better understanding I will broadly divide SEO into two parts:
Both can be done for free or you can pay and get it done.
PART 1: Off-Page SEO
>Using right keywords
PART2: On-Page SEO
It involves working on your website by putting relevant content, decreasing page load time, give appropriate html tags.
The first part is much simpler and process oriented the other part is a gradual process.
Why do we do SEO?
Let’s understand the same in a layman’s language via THE SEO STORY as follows.
THE SEO STORY
Assume that you have been invited to a wedding but you don’t know the exact address of the place, however you know the landmark, how will you reach there? Right! You will reach the landmark and ask the people around. Now when you asked someone, you came to know that it is one of the most exquisite places in the town.After listening about the place, you get excited to reach and experience the place, also it created a superior brand image for the host. How does it relate to content marketing? Host is your brand, you- the wedding attendee is the customer, marriage palace is the product, Landmark is your Google – search engine, and “most exquisite place” is the search result due to your content marketing.
Outcome of content marketing or SEO:
Superior brand image.
SEO is less expensive, it puts your company’s name at the center of the discussion, enticing people to interact with your brand.