Today, I am going to introduce you to the power of a Facebook group, growing it and ways you can profit from it.
1) Creating Your First Facebook Group Page
If you haven’t already, I would suggest creating a brief welcome letter and guidelines because it will help define your efforts to new members. You can add an image, a video, or just a simple text post.
The first thing that people see when they join the group should be a cheerful “hello” and some expectations.
Create your group and name it similarly towards your niche from your chosen online income strategy. After everything is set up, click on “Write Post” in the group timeline, and create your message.
Your post can be as long or short as you want as long as it corresponds to your current niche. optional: adding an image to your post in order to make it stand out.
Optional: Adding an image to your post will make it stand out.
To make it permanently affixed to the top of the page, click the down arrow on the upper right of the post and click “Pin Post” from the menu.
Now, this post will be the first thing that people see when they join the group.
2) Modifying to a Closed Group instead of Open
If you’re creating a closed group (recommended), it’s a good idea to put these rules right where people can see them right away.
Here’s why. A lot of people use Facebook groups as a marketing channel, but they use other people’s Facebook groups to market themselves or their product.
In other words, rather than going to the hard work of creating their own group from scratch, they hop on someone else’s group, and start marketing to the audience.
This may achieve some short term results in terms of eyeballs, but it’s usually not healthy for the long term reputation of the brand.
To limit this kind of marketing, post your rules and stick to ‘em.
3) Creating consistent content
You’ll never stop creating content for your Facebook group.
This is the whole purpose of a group — to interact, access content, get information, etc.
Like other forms of marketing, you’ll spend a lot of time at the front end, generating discussion, posting content, and engaging with members.
As time goes on, however, the group will become active enough that it doesn’t require your constant attention.
In other words, group members are interacting with each other, rather than simply responding to the content that you post.
Besides, you can also hire admins or group managers to reduce the workload of approving members, monitoring for spammers, and posting comments.
All groups have both admins and members. To see who’s who in a group, click the “Members” button on the menu.
4) Promote Your Group
There are a lot of ways to grow your group membership. Instead of giving you a step-by-step way to do each method, I’ll list them out.
What you can do is try each of these methods. I suggest taking, say, one week and trying the first method. On the second week, try the next method.
Eventually, you’ll build up a strong, solid, and growing group.
Once your group hits critical velocity, it will grow by itself.
Some people have found that “critical velocity” — the point at which the group grows by itself — happens at the 500-member mark.
Here’s how to get the ball rolling.
Method 1: Invite the right friends.
First things first.
You have the option to invite your existing friends to the group.
There’s a danger in this. Your friends might not want to join!
If you have some chill friends who love you, know what you’re up to, and want to support you, by all means, invite them.
All you need to do to invite friends is click “Add Member” next to their name.
Better yet, search for the exact friends who will be best suited to the group and invite them.
A lot of us have a bunch of Facebook friends we hardly even know. Don’t invite people you don’t really know.
Instead, choose carefully and invite respectfully.
Method 2: Pay for ads.
There’s nothing wrong with buying ads to promote your group.
Often, it’s a simple but effective way to get your group some initial visibility.
Method 3: Mention your group in similar groups.
Okay, you need to be really careful with this one.
Remember how I mentioned that some people go to existing groups to promote their group?
In my opinion, that’s poor taste. It’s smacks of self-promotion and is a big turn off.
Sometimes, however, it’s appropriate. You can mention your group in parallel groups.
How do you know if it’s a good occasion to do so?
- The rules of the group don’t prohibit it.
- Someone asks you/tags you or is looking for help that your group solves.
- You are actually adding value to the group by mentioning your group.
There are few occasions for this kind of promotion. When you see the opportunity, take it.
Method 4: Invite your blog readers to join your group.
Most of your blog readers are on Facebook.
As them to join your group, and provide a link for easy access.
Method 5: Announce your group on your personal Facebook page.
Tell your friends you’ve started a group and see if they want to join.
Method 6: Post it on Twitter.
If you have a sizeable Twitter following, do some cross promotion of your new group there as well.
You can create a pinned post in Twitter along with your group logo or graphic, and invite Twitter followers to join.
Method 7: Post it on Instagram.
Leave no social media stone unturned.
Give your group a shoutout on Instagram as well!
Post an attractive picture — again your group logo or cover image might work — and announce your group to the Instagram world.
To make it easy for people to join add the Facebook group link in your profile.
Write “Link in profile” or #linkinprofile on the photo, so people can easily tap to your profile and then go to the group.
Method 8: Ask existing group members to invite other members.
This is my favorite method of group promotion.
It works best if you already have a small but loyal group of members.
Within the group, ask them to invite their friends to join. Be sure to explain exactly how they can do this.
Thankfully, it’s super easy to tell people how.
Go to the right side of the group page, and you’ll see the “Add Members” and “Suggested Members” sections.
- Click “Add Member” next to your friend’s name.
- Click “See More” to invite even more of your friends.
- Find other friends by typing in their name or email.
You may want to advise your group members not to indiscriminately invite all their friends.
You don’t want the group to be watered down with people who aren’t even interested in the topic.
Instead, ask group members to invite only friends whom they think will be interested.
Method 9: Host a giveaway.
Giveaways are a historical fixture of the Internet.
People have been giving away ipads and gift cards for years. And giveaways still work!
Announce a giveaway on your group, and membership and engagement will rise.
You should promote the giveaway through all the methods above, plus pick a date and create a Facebook event.
Method 9: Ask influencers to join and promote your group.
This one takes some doing, but it can have a dynamite impact.
Get an influencer to join your group. If they join it and promote it among their audience, you’ll win.
I’ve written a. Find these people, and ask them to promote your group.
How to profit from Facebook Groups
There are a few ways to make money from your Facebook Groups.
- You can promote relevant products and get affiliate commissions from it.
- You can promote other influencers for a commission.
- You can ask your audience and validate products, online courses, or 1 on 1 or group coaching ideas.
Don’t stop promoting your group until you’ve reached at least 500 members. Keep posting regularly and promoting your facebook group. Your reward will be a gradual increase in income!